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# Market Size

### There is a giant opportunity

<figure><img src="https://3725515952-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FVbH4vqOjREAIsSubiPjJ%2Fuploads%2F2qnJL9xu4YTXu8F7lu0l%2FPitch%20Deck%20Investisseurs%20_ICO_V1_2_VC%20(2).png?alt=media&amp;token=276e3799-6f83-477a-a4b7-ba683baea920" alt=""><figcaption></figcaption></figure>

* $2,122bn Global TAM (Total Available Market)
* $307bn European TAM (Total Available Market)
* $25bn SAM (Serviceable Available Market) - (2025)

Our strategy is to attack the core-banking market first and then the HR Perks market.

Global revenue opportunity from payments is estimated at over $2trn. Our solution shall target the services, transportation and retail market industries in EMEA first then Asia and Americas, which gives us a SAM opportunity of $25bn