# Market Size

### There is a giant opportunity

<figure><img src="/files/XWOrFeryuSDuPiDr9WUL" alt=""><figcaption></figcaption></figure>

* $2,122bn Global TAM (Total Available Market)
* $307bn European TAM (Total Available Market)
* $25bn SAM (Serviceable Available Market) - (2025)

Our strategy is to attack the core-banking market first and then the HR Perks market.

Global revenue opportunity from payments is estimated at over $2trn. Our solution shall target the services, transportation and retail market industries in EMEA first then Asia and Americas, which gives us a SAM opportunity of $25bn


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